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CPG as RCU. Delsym’s current advertising campaign imagines their product packaging as a television remote control for muting distracting family cough symptoms. (Detail of a print ad by Roy Tuck, on left)
(The print ad in its entirety, after the fold...)
(See also: controller-shaped underwear and condom packaging and “Life Controlling Machines”)
Randy Ludacer
Beach Packaging Design
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